How do I advertise on Instagram and Facebook?

If you’re new to advertising on Instagram or even Facebook, here’s how to get started.
  1. Create a Business Page & Profile. You must have a Facebook Page to run ads and create a free Business Profile on Instagram.
  2. Set Up Ad. Select your ad objective, target audience and ad format within Ads Manager.
  3. Determine Budget.
  4. Publish.

Can you create an Instagram ad through Facebook?

When you‘re ready to run Instagram ads, start in Ads Manager and select Instagram as a placement. You don’t need an Instagram account to run ads on Instagram. You can use your Facebook Page or a connected Instagram account (if you have one).

How do I create an ad account on Instagram?

Go to Business Manager > Business Settings > Instagram Accounts. Click + Add. Add your username and password, then click Next. To authorise one or more of your ad accounts to use the Instagram Account, check the box next to each ad account and click Next.

How much does it cost to advertise on Facebook and Instagram?

Social Media Advertising Costs
Social Media Platform Minimum Ad Budget
Facebook $1 per day for impressions $5 per day for clicks, likes, or views $40 per day for app installs or offer claims
Instagram $1 per day for impressions $5 per day for clicks, likes, or views $40 per day for app installs or offer claims

How much should I pay for Facebook ads?

The cost of Facebook ads depends on your bidding model, like cost-per-click (CPC) or cost-per-thousand-impressions (CPM). If you use CPC, Facebook advertising costs around $0.97 per click. In comparison, if you use CPM, Facebook advertising costs around $7.19 per 1000 impressions.

How much should I budget for Facebook ads?

To get started, budget your spend between $1.00 -$3.50 per day as you run your first campaigns. This low daily spend is important, as you will be able to see which ads are more effective, and later increase ad spend accordingly. Plan to boost 4 different posts (1/wk) for only 5 days with a lifetime budget of $5 each.

How much does a Facebook ad cost 2020?

Facebook advertising costs can vary wildly, but it’s reasonable to expect a Facebook advertising cost of around $0.50 to $2.00 per click for most industries. That said, the only way to know what your Facebook advertising costs will be is to test them for yourself.

How do I pay for Facebook ads?

Pay for your Facebook ads
  1. Go to your Payment Settings in Ads Manager.
  2. Next to Amount Due, click Pay Now.
  3. Enter the amount you want to pay.
  4. Select the payment method that you want charged.
  5. Click Pay Now.

What is a good budget for Instagram ads?

Ads charged for clicks, likes, video views or post engagement need a daily minimum budget of at least $5 a day. The daily minimum budget for low-frequency events, such as offer claims or app installs, need to be at least $40 a day.